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Client:
"Posad" Retail Chain
Service:
Full-cycle mobile app development (design, layout, backend, publication)
Overview
The "Posad" team approached us with a clear vision: to create a mobile application that would replace paper bonus cards, allow customers to view promotions, find the nearest stores, and use a digital loyalty card. The main goal was to make the loyalty program convenient and modern, while reducing paper usage for printing flyers and cards.
Intuitive Interface: We ensured an intuitive interface, accessible even to users unfamiliar with similar applications.
Flexible Promotions: All discount and point logic is integrated with the store's backend — administrators can change promotions without app updates.
Eco-Friendly Philosophy: The design incorporates eco-friendly metaphors (light colors, spaciousness, clean lines) to highlight the client's philosophy.
Key Features
The "Posad" mobile app was developed to replace outdated methods such as paper loyalty cards and printed flyers, providing customers with a modern and convenient tool for interacting with the retail chain.
Digital Loyalty Card:
- Challenge: Replace physical bonus cards with digital ones.
- Solution: An integrated digital loyalty card within the app, always accessible.
Current Promotions & Offers:
- Challenge: Provide customers with easy access to promotion information.
- Solution: Ability to view current promotions and bonus offers within the app in real time.
Store Locator:
- Challenge: Help users find the nearest stores.
- Solution: An interactive store map with geolocation functionality.
Personalized Notifications:
- Challenge: Effectively inform users about new arrivals and special offers.
- Solution: A push notification system for instant delivery of relevant information.
Results & Conclusion
The app was published on the App Store and Google Play, and within the first few weeks, it received positive user feedback. The client achieved their goal: reducing paper communication while making their loyalty program more convenient and eco-friendly. This project became an example of how design can be about more than just aesthetics; it's also about caring for both the customer and nature.
